Upcoming Events
Superior Multi-Sport's 2021 Race Season
Date:Â May - September 2021
The My Auto Group and Subaru of Muskegon are proud sponsors of the Superior Multi-Sport's 2021 race season which runs from May to September 2021.Â
Muskegon Summer Wine Up
Date:Â June 12, 2021
Audi Muskegon and The My Auto Group are proud to be sponsors of the 2021 Muskegon Summer Wine Up! You can learn more about the event at muskegonsummerwineup.com.
Past Events
Subaru Share the Love Event Donation
Date:Â April 2021
Subaru of Muskegon had the honor of presenting $23,510 in donations to our hometown charities from our Subaru Share the Love Event! For every new vehicle purchased or leased during the 2020 Subaru Share the Love Event, which ran from November 2020 to January 2021, Subaru of America donated $250 to the customer's choice of charities. Through these donations, Subaru of Muskegon and our customers were able to raise $12,588 for Every Woman's Place and $10,922 for the Child Abuse Council of Muskegon County!Â
Shoreline Stix
Date:Â March 2021
My Subaru of Muskegon and The My Auto Group are proud to be sponsors of the Shoreline Stix! You can learn more about the Shoreline Stix at shorelinestix.net.
National Reading Month Giveaway
Date:Â March 2021
Congratulations to Kristopher Kraai of Shoreline Elementary and Kathy Britton of Holmes Elementary for being the winners of our National Reading Month Giveaway! The teachers were nominated by the community through our Facebook giveaway and will both receive $500 in books for their classrooms.
Kick the Can
Date:Â February 2021
The Muskegon Women's Division Chamber of Commerce challenged The My Auto Group to raise $150 for their 2021 Dancing with the Local Stars fundraiser that funds local food pantries. Our employees more than doubled this goal by raising $350 for the fundraiser!
Random Acts of Kindness Day
Date:Â February 17, 2021
In honor of Random Acts of Kindness Day, The My Auto
Group donated $1,000 to the Boys & Girls Club of the Muskegon Lakeshore!
This organization was randomly selected from a list of charity nominations
submitted by our employees. You can learn more about the Boys & Girls
Club of the Muskegon Lakeshore at bgclubmuskegon.com.
2020 - 2021 Battle of the Books
Date:Â November 2020 - January 2021
The results are in! Congratulations to Amie Van
Amberg's second grade classroom at Whitehall District Schools' Shoreline
Elementary and Shelly Green's fifth grade classroom at Holton Public Schools
for being the winners of our 2020 - 2021 Battle of the Books contest! Each
classroom will receive $1,000 in books! We will be reaching out to the winning
classrooms with more information.
Pet Food Drive
Date: December 2020
Thanks to the outpouring of support from our community during our pet food drive benefiting Pound Buddies and Heaven Can Wait Animal Haven, we were able to match the donations with an additional $4,000 in pet food.Â
#MakeAVetSmile
Date: December 2020
My Auto Import Center employees helped spread some holiday cheer this week by participating in the Michigan Veterans Affairs Agency's #MakeAVetSmile campaign. Each employee filled out a Christmas card that will be delivered to a local veteran this Christmas.Â
Operation Spread Some Christmas Cheer
Date: December 2020
My Auto Import Center teamed up with the Muskegon Department of Health & Human Services to make Christmas wishes come true for foster kids in Muskegon County this holiday season. For Operation Spread Some Christmas Cheer, our employees had the opportunity to purchase gifts for 33 local children in foster care. We dropped off all of the presents to the MDHHS, so they can be distributed to the children in time for Christmas!Â
Pet Food Drive
Date: December 2020
Subaru of Muskegon and My Auto Import Center are hosting a pet food drive during the month of December to benefit Pound Buddies and Heaven Can Wait Animal Haven! Those who donate a bag of pet food will be entered for their chance to win a YETI cooler. Subaru of Muskegon will also be matching all of the donations up to a $4,000 value! Donations can be dropped off at either Subaru of Muskegon or My Auto Import Center.
Subaru Share the Love Event
Date: November 19, 2020 - January 4, 2021
Get a great vehicle and support a great cause! With every new Subaru purchased or leased between November 19 and January 4, Subaru will donate $250 to your choice of charities*. Subaru of Muskegon will also donate an additional $50 to be split between the Child Abuse Council of Muskegon County and Every Woman's Place!
Subaru Loves Pets Month
Date: October 2020
With the help of our community, Subaru of Muskegon raised over $5,000 in donations for Pound Buddies and the Harbor Humane Society during Subaru Loves Pets Month!Â
During the month of October, Subaru of Muskegon donated $100 for every dog adopted from Pound Buddies. Through these adoptions, they raised $3,100 in donations! Subaru of Muskegon also celebrated National Make A Dog's Day with a virtual event that raised $2,000 worth of dog food that was split between Pound Buddies and the Harbor Humane Society!
Winter Coat Drive
Date: October 2020
Thank you to everyone that donated to our winter coat drive during the month of October. These coats will be given to local families in need in our community.
Subaru Loves to Help
Date: October 2020
As a part of the Subaru Loves to Help initiative, Subaru of Muskegon had the opportunity to donate 80 blankets to the Muskegon Rescue Mission! The blankets will benefit those in need in our local community.
Subaru Loves Pets Month
Date:Â October 2020
October is Subaru Loves Pets
Month and we'll be celebrating with a variety of events benefitting Pound
Buddies of Muskegon! For every dog adopted from Pound Buddies in the month of
October, we will donate $100 to Pound Buddies!*
October 22nd is National Make a
Dog's Day! Check the Subaru of Muskegon Facebook page on this day to
participate in a virtual event that will benefit both Pound Buddies and the
Harbor Humane Society.
On October 24th, Subaru of Muskegon and Pound Buddies will be
partnering on a virtual Adopt-A-Thon. The event will be held on Facebook Live.
Stay tuned for more updates and additional information.
Lakeshore Chiefs
Date: 2020 - 2021 Season
Subaru of Muskegon and The My Auto Group are proud to be sponsors of the Lakeshore Chiefs! You can find more information about the team by visiting lakeshorechiefs.org/.
Brainy Day Trail Run
Date:Â September 2020Â |Â Â Location: Virtual Race
The My Auto Group and Subaru of Muskegon are proud to be the Presenting Sponsors of the 2020 Brainy Day Trail Run. Click Here to learn more about the event.
Grand Haven Triathlon & Duathlon
Date: August 30 - September 19, 2020Â |Â Â Location: Virtual Race
The My Auto Group and Subaru of Muskegon are proud to be sponsors of the 2020 Grand Haven Triathlon & Duathlon. Click Here to learn more about the event.
Grand Haven Law Enforcement Torch Run
Date: September 11 - September 18, 2020Â |Â Â Location: Virtual Race
The My Auto Group and Subaru of Muskegon are proud to be sponsors of the 2020 Grand Haven Law Enforcement Torch Run for Special Olympics! Click Here to learn more about the event.
Armed Services Marathon
Date:Â September 26, 2020Â |Â Â Location: Spring Lake, MI
The My Auto Group and Subaru of Muskegon are proud to be sponsors of the 2020 Armed Services Marathon. Click Here to learn more about the event.
Shoreline Stix Youth Baseball Team
Date:Â 2021 Season
Subaru of Muskegon and The My Auto Group are proud to be sponsors of the Shoreline Stix youth baseball team! To register for the 2021 season tryouts, please Click Here.
Bear Lake Triathlon
Date:Â August 23, 2020Â |Â Â Location: Bear Lake Park
The My Auto Group and Subaru of Muskegon are proud to be sponsors of the 2020 Bear Lake Triathlon. Click Here to learn more about the event.
Pound Buddies Open House
Date:Â July 2020
We had a blast hanging out with the pups at Pound Buddies for their shelter open house! To learn more about Pound Buddies, their available dogs, and the adoption process, visit poundbuddies.org/adopt-dogs.
Ottawa County Community Mental Health Micro-Pantry Donation
Date:Â June 2020
The pandemic that is devastating our country has left hundreds of thousands out of work and unable to feed themselves or their families. Subaru of America wants to help. Through the Subaru Love Promise, a commitment to support our communities, Subaru of Muskegon had the opportunity to donate $1,000 worth of food to the Ottawa County Community Mental Health Micro-Pantry! After a day spent shopping and collecting food, we had the opportunity to deliver the food today to their Grand Haven office. We are so proud to be a part of this initiative and to be able to support those in need in our community. Click here to learn more about Ottawa County Community Mental Health.
Subaru of Muskegon Scholarship Program
Date:Â June 2020
Congratulations to Drew Trygstad of Holton Public Schools and Piper Meldrum-Roy of North Muskegon Public Schools for being the recipients of our Subaru of Muskegon Scholarship Program! Both students were nominated as the Student of the Month at their respective schools and will receive a $5,000 scholarship for their college education. We wish you two the best of luck in your future endeavors!
The Subaru Share the Love Event
Date:Â May 2020
We are proud to announce that this year's Subaru Share the Love Event has raised $27,950 for the Child Abuse Council of Muskegon County! For each new vehicle sold during the event, Subaru donated $250 to the charity of the customer's choice! We are so grateful for Subaru and for our customers who together made this generous donation possible. Thank you for helping us support this organization that is so important to our community!
Miss Shoreline Scholarship Program
Congratulations to the Miss Shoreline Scholarship Program's Miss Shoreline 2020 and Miss Shoreline's Outstanding Teen 2020! Subaru of Muskegon and The My Auto Group are proud to be sponsors of this great organization.
Lakeshore ChiefsÂ
My Auto Import Center and Subaru of Muskegon are proud to be sponsors of the Lakeshore Chiefs! You can find the team's schedule and more information by visiting lakeshorechiefs.org/.
2020 Battle of the Books WinnersÂ
Congratulations to Mrs. Smith's kindergarten class at Reeths-Puffer Central Elementary and Mrs. Tejchma's fourth-grade class at Grand Haven Area Public Schools' Ferry Elementary for being our 2020 Battle of the Books winners! The kids celebrated with a pizza party and $1,000 in books!
Go Red for Women
Date:Â February 7, 2020Â Â
The My Auto Group went red for women! "Cardiovascular disease is currently the #1 killer of women, even though 80% of these diseases are preventable. Go Red for Women is the American Heart Association's national movement to end heart disease and stroke in women. On the first Friday of every February, which is designated as American Heart Month, the nation comes together and wears red to raise awareness about cardiovascular disease."
Crusader Camel Races
Date:Â January 25, 2020Â |Â Location: Muskegon Catholic Central
We had a great time sponsoring the 2020 Crusader Camel Races and enjoyed a fun night of drinks, food, and entertainment while supporting the Muskegon Catholic Central athletics program.
Veteran Van Donation
A soldier may leave the war, but the war never leaves the soldier. That's where the Muskegon County Department of Veterans Affairs steps in to assist veterans struggling to re-enter civilian life. This organization fights each day to meet the needs of the veterans who reach out to them for assistance. In honor of all of their hard work, The My Auto Group has decided to donate a shuttle van to help this worthy group continue their mission. This van will help the group transport veterans to medical appointments and other essential services. We are so proud to have the opportunity to make this donation and be able to support our local veterans! We would also like to thank Halfshell Graphics for doing an amazing job on the vehicle wrap!
Muskegon County Department of Veterans Affairs
Subaru of Muskegon and The My Auto Group are proud to be sponsors of the Muskegon County Department of Veterans Affairs! We recently had the opportunity to stop by the Muskegon County Department of Veterans Affairs and donate some hygiene products to their pantry! This organization is so important for our community and they are always in need of food and supply donations to help support our local veterans. If you are interested in donating, you can find their contact information online at http://ow.ly/cYEp50y1d96.
Muskegon County Department of Veterans Affairs
Subaru of Muskegon and The My Auto Group are proud to be sponsors of the Muskegon County Department of Veterans Affairs! This organization is so important for our community and the support and services that they offer our local veterans is truly amazing. We recently had the opportunity to sit down with some of their members and hear their stories and the impact that the organization has had on them. It was such a humbling experience and has really opened our eyes to the struggles that they have faced. We are so excited to have the opportunity to partner with this organization and can't wait to share our future plans with you. Stay tuned!
Pet Food Drive
Date: December 1 - 31, 2019Â |Â Location: My Auto Import Center
Thank you to everyone that donated to our pet food drive! We were so proud of the support that we received from the community that we decided to not only match, but exceed the donations with an additional $4,500 worth of cat and dog food from Chewy.com and Petco. Thanks to your help, the animals at Pound Buddies and Heaven Can Wait Animal Haven will start the new year with full bellies!Â
Angel Tree Toy Drive
Date: December 2019Â |Â Location: My Auto Import Center
Thank you to everyone who contributed to our Angel Tree Toy Drive to help make a child's day this Christmas! Your donations were greatly appreciated and will mean the world to families in need. We would also like to thank our generous staff and owner who pulled together and went shopping at Target. Together, over $1,500 in toys, pajamas, hats and gloves were donated to The Salvation Army's Angel Tree!
Taste at the Lakes
Date: December 14, 2019Â |Â Location: The Lakes Mall
We were proud to be a sponsor of the 2019 Taste at the Lakes event at The Lakes Mall on December 14, 2019. Guests enjoyed a fun day of shopping and playing corn hole, while supporting the Child Abuse Council of Muskegon County.
Share the Warmth: Winter Coat Drive
Date: October 1 - 31, 2019Â |Â Location: My Auto Import Center
Help us share the warmth this winter by donating a new or gently used coat to a family in need. We will have drop-off locations at both My Auto Import Center and Subaru of Muskegon. When you donate a coat, you will receive a coupon for $10 off of your next oil change (limit of one coupon per person). We will be collecting donations for the full month of October. Click here to learn more.
2019 Power of the Purse
Date: Thursday, October 10, 2019Â |Â Location: Fricano's (Muskegon, MI)
Subaru of Muskegon and The My Auto Group are proud to be the Headlining Sponsors of the 2019 Power of the Purse. Join us October 10th to raise awareness and funds to support survivors of domestic violence and sexual assault. Featuring a silent and live auction of purses, luggage, jewelry, and other accessories, as well as prominent male supporters and community leaders in a media campaign leading up to the event, Power of the Purse changes lives! Click here for more information.
Preserved! Gallery Opening
Date: Thursday, October 3, 2019Â |Â Location: Muskegon Frauenthal Center
Throughout spring, summer and fall, 16 artists have been exploring the natural areas around West Michigan, bringing the beauty of these places to canvas and clay. On October 3, the artwork they have produced will be on display at the Frauenthal Center Reception Gallery for you to see and purchase. Join us on Thursday, October 3 between 5 p.m. and 8 p.m. for a chance to meet the artists and to see what happens when conservation and art come together. Drinks and appetizers will be served. Click here to learn more.
Buoys, Boats & Brews
Date: Saturday, September 28, 2019Â |Â Location:Â Muskegon Yacht Club
The My Auto Group and Audi Muskegon are excited to sponsor the 2019 Buoys, Boats, & Brews event, which raises funds and awareness for the Harbor Hospice Foundation. Click Here to view more event images.
Spring Lake Oktoberfest Race
Date: Saturday, September 21, 2019Â Â |Â Â Location:Â Spring Lake Central Park
The My Auto Group and Subaru of Muskegon are proud to be sponsors of the 2019 Spring Lake Oktoberfest Marathon, 1/2 Marathon and 5 - K on Saturday, September 21st! Click here to learn more about this great event.
Golf for Clean Water
Date: Friday, September 13, 2019Â |Â Location:Â Moss Ridge Golf Club
The My Auto Group and Subaru of Muskegon are honored to be a sponsor of the 2019 Golf for Clean Water. This golf outing, hosted by The Samuel Omogo Foundation, will fund water wells to provide clean drinking water to the most marginalized people in the Ebonyi State of Nigeria. You can learn more about the foundation at samuelomogofoundation.org.
Grand Haven Salmon Festival
Dates:Â September 13 - September 14, 2019Â |Â Â Location:Â Grand Haven, MI
Subaru of Muskegon and The My Auto Group are proud sponsors of the 16th Annual Grand Haven Salmon Festival slated for September 13 & 14, 2019 in downtown Grand Haven. The event was designed to mark the passing of summer, promote the area as a unique fall tourist destination and celebrate the fall harvest season and salmon migration. The festival theme is arts, education, and entertainment and assures the residents and visitors alike a unique opportunity to learn about the region's natural assets, while experiencing the cultural appeal of the area through music, art, entertainment, history and education.Â
My Auto Import Center Autocross
Date: Saturday, September 14, 2019Â |Â Location:My Auto Import Center
My Auto Import Center welcomes The Furrin Group back for their annual autocross at the dealership in Muskegon, MI on Saturday, September 14th from 7:30 AM to 4:30 PM! Click here to learn more about this event. Â
Sportsmen for Youth: Youth Day Event
Date: Saturday, September 7, 2019Â Â |Â Â Location:Â Muskegon County Fair Grounds
The My Auto Group is a proud sponsor of the 2019 Sportsmen for Youth - Youth Day Event taking place on Saturday, September 7th at the Muskegon County Fair Grounds! Click here to learn more about this great organization.
Parties in the Park
Dates: May 31 - August 23, 2019, 9 Dates | Time: See ScheduleLocation: Hackley Park | 350 W. Webster Ave., Muskegon, MI 49440
Parties in the Park is a weekly outdoor concert hosted at Hackley Park in Downtown Muskegon, and is a fundraiser for local non-profit organizations. This is a venue for our community's enjoyment and is designed to create additional funding for the nonprofit sponsors and create awareness for their causes. Subaru of Muskegon and The My Auto Group were proud to be the Tree Hugger Sponsors of this great event. Click here to view more event photos.
Brainy Day Trail Run
Date: Saturday, August 17, 2019Â |Â Location: Nunica, MI
The My Auto Group and Subaru of Muskegon are proud to be the Presenting Sponsor of the 2019 Brainy Day Trail Run. This year, all proceeds from the race will benefit The Brainy Day Fund, a non-profit organization focused on helping those living with hydrocephalus. Click here for more event photos!
Swin 'N Run Muskegon
Date: Saturday, July 27, 2019Â |Â Location: Heritage Landing
The My Auto Group is a sponsor of the 2019 Swin 'N Run Muskegon through Subaru of Muskegon. Heritage Landing, Muskegon's crown jewel special event park, is the site of this event designed for experienced AND beginner individuals AND relay teams. This is your opportunity to race your swim and after, see how fast you can run with fresh legs. Click Here to view more event images!
Grand Haven Coast Guard Fetival
Date: July 26th - August 4th | Location:Grand Haven, MI
The My Auto Group and Subaru of Muskegon are excited to be a part of the Grand Haven Coast Guard Festival! We will be in the Grand Haven Coast Guard Festival Parade on Saturday, August 3rd with special guests Miss Michigan and Miss Shoreline's Outstanding Teen! Click here to view more parade photos!
2019 Muskegon Bike Time
Date:Â July 18-21, 2019Â | Location:Â Hot Rod Harley-Davidson
Muskegon Bike Time is a 4-day annual celebration of motorcycles that attracts motorcyclist and the general public for its spectacle, concerts, entertainment and food. The event has been drawing enthusiastic crowds to Muskegon Michigan since 2007, with attendance in excess of 100,000 people and 75,000 motorcycles from across the country annually. The My Auto Group and Subaru of Muskegon are proud sponsors of this event. Click here to view more event photos!
2019 Grand Haven Triathlon & Duathlon
Date:Â Sunday, July 14, 2019Â | Location:Â Tri Cities Family YMCA
The My Auto Group and Subaru of Muskegon were sponsors of the 2019 Grand Haven Triathlon & Duathlon. This premier, long-running, family friendly event offers an Olympic distance triathlon, sprint distance triathlon, Olympic distance duathlon and a sprint distance duathlon. Click here to view more event photos!
2019 Fore Health Scramble
Date: Friday, June 21, 2019 | Location: Fruitport Golf Course
The My Auto Group is proud to be a sponsor of tomorrow's 2019 Dr. Patrick Walsh Memorial Fore Health Scramble through Subaru of Muskegon! Fore Health proceeds will fund scholarship programs and other resources that support local high school graduates who are pursuing osteopathic medical education, and encourage resident physicians to remain in our community to practice. You can learn more about this event at osteopathicfoundation.org/forehealth.
Justin Abdelkader Hockey Camp
Date: June 17, 2019 - June 20, 2019 | Location: L.C. Walker Arena
The My Auto Group had the honor of sponsoring Justin Abdelkader's hockey camp here in Muskegon at the L.C. Walker Arena! On the final day of the camp, Justin surprised the kids by announcing that they would each be receiving a pair of New Balance tennis shoes, courtesy of The My Auto Group!
Subaru Loves To Care Blanket Donation
Date: Monday, June 18, 2019Â |Â Location: Johnson Cancer Center
In an effort to make a positive impact on the health and wellness of our local community, Subaru of Muskegon and The My Auto Group supported The Leukemia & Lymphoma Society by delivering blankets to the Johnson Cancer Center today as part of Subaru of America, Inc.'s #SubaruLovesToCare initiative. Throughout June, team members from Subaru of Muskegon asked customers to share personal messages of hope with those fighting cancer at the Johnson Cancer Center. All together, Subaru of Muskegon donated 80 blankets and 50 arts and craft kits to cancer patients in the local community!
Spring Lake Heritage Festival 5K
Date: Saturday, June 15, 2019Â |Â Location: Spring Lake Central Park
Subaru of Muskegon and The My Auto Group are sponsors of the upcoming Spring Lake Heritage Festival 5K Run. This scenic, family friendly event is a fund raiser for the Faith Marie Losee Foundation, a component of the Grand Haven Area Community Foundation. For more information, visit heritagefestival5k.com.
Veteran Food Drive
Dates: May 1-31, 2019Â |Â Â Location:Â My Auto Import Center
That's a wrap! Thank you to everyone who contributed to our Veteran Food Drive! We had the privilege of dropping off a carload of groceries and donations to the Muskegon County Department of Veterans Affairs. This would not have been possible without your support and commitment to the community. Thank you!
Mercy Health Bear Lake Triathlon
Date: May 26, 2019Â |Â Â Location:Â Bear Lake Beach Park
Subaru of Muskegon is proud to sponsor the car show on Sunday, May 26, for 10 am - 2 pm, in the FMS parking lot! Enjoy good old fashioned family fun at Fruitport Old Fashioned Days May 22 - 27! This annual event features fireworks, a carnival, community picnic, parade, Lions Ox Roast, a 5K run, the Community Marketplace and Garage Sale, live entertainment in the band shell and more. This is a wonderful family festival with something for everyone. For more information visit fruitportlionsclub.com.
2nd Annual Officer Jonathan Ginka Memorial Golf Outing
Date: May 18, 2019Â |Â Â Location:Â Oak Ridge Golf Club
On May 10, 2017, the Norton Shores Police Department lost a brother in blue. It is the responsibility of the NSPD and the community to ensure his family is taken care of for years to come. Therefore, the Jon Ginka Memorial Fund was established. For the last two years, Officer Jonathan Ginka Memorial Golf Outing has taken place at Oakridge Golf Club. Both years Subaru of Muskegon & The My Auto Group has held the highest honor of the title sponsor.
Tulip Time Festival Parade
Date: May 11, 2019Â |Â Â Location:Â Holland, MI
Our first year at Tulip Time and we won Most Unique Entry! We couldn't have done it without our Subaru Ambassador Bear Yovino, Kai and Koda. Thank you to Anthony Secord for driving the float and all the employees at Subaru of Muskegon, My Auto Import Center and My Certified Used Cars for helping out!
My Auto Customer Appreciation Event
Date: April 18, 2019Â |Â Â Location:Â USS Silversides
We presented the Leukemia & Lymphoma Society with a donation from The My Auto Group, enjoyed a pork BBQ dinner and hung out with our customers during this fun night!
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