Upcoming Events


2020 - 2021 Battle of the Books

Date: November 2020 - January 2021



Battle of the Books is here! This year's competition is open to schools in Mason, Muskegon, Newaygo, Oceana, and Ottawa County. The winners in kindergarten through third grade and fourth grade through sixth grade will each receive $1,000 in books and a pizza party courtesy of the dealership. Kindergarten through third grade winners will be based on the amount of books read while fourth-grade through sixth will be based on hours read. The winners will be based on the highest class average.
Registration takes place November 9th-November 30th. We will only accept the first 40 classes that register.
- Teachers must register via email with Maria Secord, Community Relations Director, msecord@themyautogroup.com, and include their full name, contact email, school name, class size, and grade.
- Once information is received My Auto Import/Subaru of Muskegon will send out tracking sheets.
Competition runs December 1st - January 4th.
- Students fill out their tracking sheets and return to their teacher week of January 4th. Student/Teacher can always request more tracking sheets from Subaru of Muskegon. Teachers send in their tracking sheets with class totals to Maria Secord.
- Subaru of Muskegon is asking for updates and pictures on how the students are doing with the competition. Pictures will be posted to social media. Students faces can be blurred out for privacy if requested by teacher/parents.
Teachers tracking sheets are due by Thursday, January 7th at 6:00 pm.
- Please email them to Maria Secord, msecord@themyautogroup.com.
Winners are revealed Friday, January 8th at 1:30 pm via Facebook.
- Winners are asked to submit a Love Promise Story by February 8th, 2021.

Subaru Loves Pets Month

Date: October 2020



October is Subaru Loves Pets Month and we'll be celebrating with a variety of events benefitting Pound Buddies of Muskegon! For every dog adopted from Pound Buddies in the month of October, we will donate $100 to Pound Buddies!*
October 22nd is National Make a Dog's Day! Check the Subaru of Muskegon Facebook page on this day to participate in a virtual event that will benefit both Pound Buddies and the Harbor Humane Society.
On October 24th, Subaru of Muskegon and Pound Buddies will be partnering on a virtual Adopt-A-Thon. The event will be held on Facebook Live. Stay tuned for more updates and additional information.

Lakeshore Chiefs

Date: 2020 - 2021 Season



Subaru of Muskegon and The My Auto Group are proud to be sponsors of the Lakeshore Chiefs! You can find more information about the team by visiting lakeshorechiefs.org/.

Past Events


Brainy Day Trail Run

Date: September 2020  |  Location: Virtual Race



The My Auto Group and Subaru of Muskegon are proud to be the Presenting Sponsors of the 2020 Brainy Day Trail Run. Click Here to learn more about the event.

Grand Haven Triathlon & Duathlon

Date: August 30 - September 19, 2020  |  Location: Virtual Race



The My Auto Group and Subaru of Muskegon are proud to be sponsors of the 2020 Grand Haven Triathlon & Duathlon. Click Here to learn more about the event.

Grand Haven Law Enforcement Torch Run

Date: September 11 - September 18, 2020  |  Location: Virtual Race



The My Auto Group and Subaru of Muskegon are proud to be sponsors of the 2020 Grand Haven Law Enforcement Torch Run for Special Olympics! Click Here to learn more about the event.

Armed Services Marathon

Date: September 26, 2020  |  Location: Spring Lake, MI



The My Auto Group and Subaru of Muskegon are proud to be sponsors of the 2020 Armed Services Marathon. Click Here to learn more about the event.

Shoreline Stix Youth Baseball Team

Date: 2021 Season



Subaru of Muskegon and The My Auto Group are proud to be sponsors of the Shoreline Stix youth baseball team! To register for the 2021 season tryouts, please Click Here.

Bear Lake Triathlon

Date: August 23, 2020  |  Location: Bear Lake Park



The My Auto Group and Subaru of Muskegon are proud to be sponsors of the 2020 Bear Lake Triathlon. Click Here to learn more about the event.

Pound Buddies Open House

Date: July 2020



We had a blast hanging out with the pups at Pound Buddies for their shelter open house! To learn more about Pound Buddies, their available dogs, and the adoption process, visit poundbuddies.org/adopt-dogs.

Ottawa County Community Mental Health Micro-Pantry Donation

Date: June 2020



The pandemic that is devastating our country has left hundreds of thousands out of work and unable to feed themselves or their families. Subaru of America wants to help. Through the Subaru Love Promise, a commitment to support our communities, Subaru of Muskegon had the opportunity to donate $1,000 worth of food to the Ottawa County Community Mental Health Micro-Pantry! After a day spent shopping and collecting food, we had the opportunity to deliver the food today to their Grand Haven office. We are so proud to be a part of this initiative and to be able to support those in need in our community. Click here to learn more about Ottawa County Community Mental Health.

Subaru of Muskegon Scholarship Program

Date: June 2020



Congratulations to Drew Trygstad of Holton Public Schools and Piper Meldrum-Roy of North Muskegon Public Schools for being the recipients of our Subaru of Muskegon Scholarship Program! Both students were nominated as the Student of the Month at their respective schools and will receive a $5,000 scholarship for their college education. We wish you two the best of luck in your future endeavors!

The Subaru Share the Love Event

Date: May 2020



We are proud to announce that this year's Subaru Share the Love Event has raised $27,950 for the Child Abuse Council of Muskegon County! For each new vehicle sold during the event, Subaru donated $250 to the charity of the customer's choice! We are so grateful for Subaru and for our customers who together made this generous donation possible. Thank you for helping us support this organization that is so important to our community!

Miss Shoreline Scholarship Program



Congratulations to the Miss Shoreline Scholarship Program's Miss Shoreline 2020 and Miss Shoreline's Outstanding Teen 2020! Subaru of Muskegon and The My Auto Group are proud to be sponsors of this great organization.

Lakeshore Chiefs 



My Auto Import Center and Subaru of Muskegon are proud to be sponsors of the Lakeshore Chiefs! You can find the team's schedule and more information by visiting lakeshorechiefs.org/.

2020 Battle of the Books Winners 



Congratulations to Mrs. Smith's kindergarten class at Reeths-Puffer Central Elementary and Mrs. Tejchma's fourth-grade class at Grand Haven Area Public Schools' Ferry Elementary for being our 2020 Battle of the Books winners! The kids celebrated with a pizza party and $1,000 in books!

Go Red for Women

Date: February 7, 2020  



The My Auto Group went red for women! "Cardiovascular disease is currently the #1 killer of women, even though 80% of these diseases are preventable. Go Red for Women is the American Heart Association's national movement to end heart disease and stroke in women. On the first Friday of every February, which is designated as American Heart Month, the nation comes together and wears red to raise awareness about cardiovascular disease."

Crusader Camel Races

Date: January 25, 2020  |  Location: Muskegon Catholic Central



We had a great time sponsoring the 2020 Crusader Camel Races and enjoyed a fun night of drinks, food, and entertainment while supporting the Muskegon Catholic Central athletics program.

Veteran Van Donation



A soldier may leave the war, but the war never leaves the soldier. That's where the Muskegon County Department of Veterans Affairs steps in to assist veterans struggling to re-enter civilian life. This organization fights each day to meet the needs of the veterans who reach out to them for assistance. In honor of all of their hard work, The My Auto Group has decided to donate a shuttle van to help this worthy group continue their mission. This van will help the group transport veterans to medical appointments and other essential services. We are so proud to have the opportunity to make this donation and be able to support our local veterans! We would also like to thank Halfshell Graphics for doing an amazing job on the vehicle wrap!

Muskegon County Department of Veterans Affairs



Subaru of Muskegon and The My Auto Group are proud to be sponsors of the Muskegon County Department of Veterans Affairs! We recently had the opportunity to stop by the Muskegon County Department of Veterans Affairs and donate some hygiene products to their pantry! This organization is so important for our community and they are always in need of food and supply donations to help support our local veterans. If you are interested in donating, you can find their contact information online at http://ow.ly/cYEp50y1d96.

Muskegon County Department of Veterans Affairs



Subaru of Muskegon and The My Auto Group are proud to be sponsors of the Muskegon County Department of Veterans Affairs! This organization is so important for our community and the support and services that they offer our local veterans is truly amazing. We recently had the opportunity to sit down with some of their members and hear their stories and the impact that the organization has had on them. It was such a humbling experience and has really opened our eyes to the struggles that they have faced. We are so excited to have the opportunity to partner with this organization and can't wait to share our future plans with you. Stay tuned!

Pet Food Drive

Date: December 1 - 31, 2019  |  Location: My Auto Import Center



Thank you to everyone that donated to our pet food drive! We were so proud of the support that we received from the community that we decided to not only match, but exceed the donations with an additional $4,500 worth of cat and dog food from Chewy.com and Petco. Thanks to your help, the animals at Pound Buddies and Heaven Can Wait Animal Haven will start the new year with full bellies! 

Angel Tree Toy Drive

Date: December 2019  |  Location: My Auto Import Center



Thank you to everyone who contributed to our Angel Tree Toy Drive to help make a child's day this Christmas! Your donations were greatly appreciated and will mean the world to families in need. We would also like to thank our generous staff and owner who pulled together and went shopping at Target. Together, over $1,500 in toys, pajamas, hats and gloves were donated to The Salvation Army's Angel Tree!

Taste at the Lakes

Date: December 14, 2019  |  Location: The Lakes Mall



We were proud to be a sponsor of the 2019 Taste at the Lakes event at The Lakes Mall on December 14, 2019. Guests enjoyed a fun day of shopping and playing corn hole, while supporting the Child Abuse Council of Muskegon County.

Share the Warmth: Winter Coat Drive

Date: October 1 - 31, 2019  |  Location: My Auto Import Center



Help us share the warmth this winter by donating a new or gently used coat to a family in need. We will have drop-off locations at both My Auto Import Center and Subaru of Muskegon. When you donate a coat, you will receive a coupon for $10 off of your next oil change (limit of one coupon per person). We will be collecting donations for the full month of October. Click here to learn more.

2019 Power of the Purse

Date: Thursday, October 10, 2019  |  Location: Fricano's (Muskegon, MI)



Subaru of Muskegon and The My Auto Group are proud to be the Headlining Sponsors of the 2019 Power of the Purse. Join us October 10th to raise awareness and funds to support survivors of domestic violence and sexual assault. Featuring a silent and live auction of purses, luggage, jewelry, and other accessories, as well as prominent male supporters and community leaders in a media campaign leading up to the event, Power of the Purse changes lives! Click here for more information.

Preserved! Gallery Opening

Date: Thursday, October 3, 2019  |  Location: Muskegon Frauenthal Center



Throughout spring, summer and fall, 16 artists have been exploring the natural areas around West Michigan, bringing the beauty of these places to canvas and clay. On October 3, the artwork they have produced will be on display at the Frauenthal Center Reception Gallery for you to see and purchase. Join us on Thursday, October 3 between 5 p.m. and 8 p.m. for a chance to meet the artists and to see what happens when conservation and art come together. Drinks and appetizers will be served. Click here to learn more.

Buoys, Boats & Brews

Date: Saturday, September 28, 2019  |  Location: Muskegon Yacht Club



The My Auto Group and Audi Muskegon are excited to sponsor the 2019 Buoys, Boats, & Brews event, which raises funds and awareness for the Harbor Hospice Foundation. Click Here to view more event images.

Spring Lake Oktoberfest Race

Date: Saturday, September 21, 2019   |   Location: Spring Lake Central Park



The My Auto Group and Subaru of Muskegon are proud to be sponsors of the 2019 Spring Lake Oktoberfest Marathon, 1/2 Marathon and 5 - K on Saturday, September 21st! Click here to learn more about this great event.

Golf for Clean Water

Date: Friday, September 13, 2019  |  Location: Moss Ridge Golf Club



The My Auto Group and Subaru of Muskegon are honored to be a sponsor of the 2019 Golf for Clean Water. This golf outing, hosted by The Samuel Omogo Foundation, will fund water wells to provide clean drinking water to the most marginalized people in the Ebonyi State of Nigeria. You can learn more about the foundation at samuelomogofoundation.org.

Grand Haven Salmon Festival

Dates: September 13 - September 14, 2019  |  Location: Grand Haven, MI



Subaru of Muskegon and The My Auto Group are proud sponsors of the 16th Annual Grand Haven Salmon Festival slated for September 13 & 14, 2019 in downtown Grand Haven. The event was designed to mark the passing of summer, promote the area as a unique fall tourist destination and celebrate the fall harvest season and salmon migration. The festival theme is arts, education, and entertainment and assures the residents and visitors alike a unique opportunity to learn about the region's natural assets, while experiencing the cultural appeal of the area through music, art, entertainment, history and education. 

My Auto Import Center Autocross

Date: Saturday, September 14, 2019  |  Location:My Auto Import Center



My Auto Import Center welcomes The Furrin Group back for their annual autocross at the dealership in Muskegon, MI on Saturday, September 14th from 7:30 AM to 4:30 PM! Click here to learn more about this event.  

Sportsmen for Youth: Youth Day Event

Date: Saturday, September 7, 2019   |   Location: Muskegon County Fair Grounds



The My Auto Group is a proud sponsor of the 2019 Sportsmen for Youth - Youth Day Event taking place on Saturday, September 7th at the Muskegon County Fair Grounds! Click here to learn more about this great organization.

Parties in the Park

Dates: May 31 - August 23, 2019, 9 Dates  |  Time: See Schedule
Location: Hackley Park  |  350 W. Webster Ave., Muskegon, MI 49440



Parties in the Park is a weekly outdoor concert hosted at Hackley Park in Downtown Muskegon, and is a fundraiser for local non-profit organizations. This is a venue for our community's enjoyment and is designed to create additional funding for the nonprofit sponsors and create awareness for their causes. Subaru of Muskegon and The My Auto Group were proud to be the Tree Hugger Sponsors of this great event. Click here to view more event photos.

Brainy Day Trail Run

Date: Saturday, August 17, 2019  |  Location: Nunica, MI



The My Auto Group and Subaru of Muskegon are proud to be the Presenting Sponsor of the 2019 Brainy Day Trail Run. This year, all proceeds from the race will benefit The Brainy Day Fund, a non-profit organization focused on helping those living with hydrocephalus. Click here for more event photos!

Swin 'N Run Muskegon

Date: Saturday, July 27, 2019  |  Location: Heritage Landing



The My Auto Group is a sponsor of the 2019 Swin 'N Run Muskegon through Subaru of Muskegon. Heritage Landing, Muskegon's crown jewel special event park, is the site of this event designed for experienced AND beginner individuals AND relay teams. This is your opportunity to race your swim and after, see how fast you can run with fresh legs. Click Here to view more event images!

Grand Haven Coast Guard Fetival

Date: July 26th - August 4th  |  Location:Grand Haven, MI



The My Auto Group and Subaru of Muskegon are excited to be a part of the Grand Haven Coast Guard Festival! We will be in the Grand Haven Coast Guard Festival Parade on Saturday, August 3rd with special guests Miss Michigan and Miss Shoreline's Outstanding Teen! Click here to view more parade photos!

2019 Muskegon Bike Time

Date: July 18-21, 2019 | Location: Hot Rod Harley-Davidson



Muskegon Bike Time is a 4-day annual celebration of motorcycles that attracts motorcyclist and the general public for its spectacle, concerts, entertainment and food. The event has been drawing enthusiastic crowds to Muskegon Michigan since 2007, with attendance in excess of 100,000 people and 75,000 motorcycles from across the country annually. The My Auto Group and Subaru of Muskegon are proud sponsors of this event. Click here to view more event photos!

2019 Grand Haven Triathlon & Duathlon

Date: Sunday, July 14, 2019 | Location: Tri Cities Family YMCA



The My Auto Group and Subaru of Muskegon were sponsors of the 2019 Grand Haven Triathlon & Duathlon. This premier, long-running, family friendly event offers an Olympic distance triathlon, sprint distance triathlon, Olympic distance duathlon and a sprint distance duathlon. Click here to view more event photos!

2019 Fore Health Scramble

Date: Friday, June 21, 2019 | Location: Fruitport Golf Course



The My Auto Group is proud to be a sponsor of tomorrow's 2019 Dr. Patrick Walsh Memorial Fore Health Scramble through Subaru of Muskegon! Fore Health proceeds will fund scholarship programs and other resources that support local high school graduates who are pursuing osteopathic medical education, and encourage resident physicians to remain in our community to practice. You can learn more about this event at osteopathicfoundation.org/forehealth.

Justin Abdelkader Hockey Camp

Date: June 17, 2019 - June 20, 2019 | Location: L.C. Walker Arena



The My Auto Group had the honor of sponsoring Justin Abdelkader's hockey camp here in Muskegon at the L.C. Walker Arena! On the final day of the camp, Justin surprised the kids by announcing that they would each be receiving a pair of New Balance tennis shoes, courtesy of The My Auto Group!

Subaru Loves To Care Blanket Donation

Date: Monday, June 18, 2019  |  Location: Johnson Cancer Center



In an effort to make a positive impact on the health and wellness of our local community, Subaru of Muskegon and The My Auto Group supported The Leukemia & Lymphoma Society by delivering blankets to the Johnson Cancer Center today as part of Subaru of America, Inc.'s #SubaruLovesToCare initiative. Throughout June, team members from Subaru of Muskegon asked customers to share personal messages of hope with those fighting cancer at the Johnson Cancer Center. All together, Subaru of Muskegon donated 80 blankets and 50 arts and craft kits to cancer patients in the local community!

Spring Lake Heritage Festival 5K

Date: Saturday, June 15, 2019  |  Location: Spring Lake Central Park



Subaru of Muskegon and The My Auto Group are sponsors of the upcoming Spring Lake Heritage Festival 5K Run. This scenic, family friendly event is a fund raiser for the Faith Marie Losee Foundation, a component of the Grand Haven Area Community Foundation. For more information, visit heritagefestival5k.com.

Veteran Food Drive

Dates: May 1-31, 2019  |  Location: My Auto Import Center



That's a wrap! Thank you to everyone who contributed to our Veteran Food Drive! We had the privilege of dropping off a carload of groceries and donations to the Muskegon County Department of Veterans Affairs. This would not have been possible without your support and commitment to the community. Thank you!

Mercy Health Bear Lake Triathlon

Date: May 26, 2019  |  Location: Bear Lake Beach Park



Subaru of Muskegon is proud to sponsor the car show on Sunday, May 26, for 10 am - 2 pm, in the FMS parking lot! Enjoy good old fashioned family fun at Fruitport Old Fashioned Days May 22 - 27! This annual event features fireworks, a carnival, community picnic, parade, Lions Ox Roast, a 5K run, the Community Marketplace and Garage Sale, live entertainment in the band shell and more. This is a wonderful family festival with something for everyone. For more information visit fruitportlionsclub.com.

2nd Annual Officer Jonathan Ginka Memorial Golf Outing

Date: May 18, 2019  |  Location: Oak Ridge Golf Club



On May 10, 2017, the Norton Shores Police Department lost a brother in blue. It is the responsibility of the NSPD and the community to ensure his family is taken care of for years to come. Therefore, the Jon Ginka Memorial Fund was established. For the last two years, Officer Jonathan Ginka Memorial Golf Outing has taken place at Oakridge Golf Club. Both years Subaru of Muskegon & The My Auto Group has held the highest honor of the title sponsor.

Tulip Time Festival Parade

Date: May 11, 2019  |  Location: Holland, MI



Our first year at Tulip Time and we won Most Unique Entry! We couldn't have done it without our Subaru Ambassador Bear Yovino, Kai and Koda. Thank you to Anthony Secord for driving the float and all the employees at Subaru of Muskegon, My Auto Import Center and My Certified Used Cars for helping out!

My Auto Customer Appreciation Event

Date: April 18, 2019  |  Location: USS Silversides



We presented the Leukemia & Lymphoma Society with a donation from The My Auto Group, enjoyed a pork BBQ dinner and hung out with our customers during this fun night!

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